Fake Modesty Etiquette for Modern Philanthropy | New York Observer

Fake Modesty Etiquette for Modern Philanthropy | New York Observer: Have you been invited to contribute to a friend’s charity recently?

Perhaps through a link to one of the many online donation sites like Causes.com, Fundly or Crowdrise, whose tag line is, “If you don’t give back, no one will like you.”

As with everything else on the internet, the whole process is utterly public. How much you give, your name, how much other people gave: it’s all there to be judged.