If It Were Easy To Do, We Wouldn’t Need You � 101fundraising: Major gift fundraising at its best can transform an organization. When an inspired potential donor says, “We have to make that happen,” “It’s critical that we solve this societal problem,” “How can I help?” incredible philanthropic investments follow. So why do some of us spend so little time getting this right?
One reason is because so many other things are easier to do.
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