More Wealthy Investors Weigh Social Aims in Money Decisions – Philanthropy Today - Blogs - The Chronicle of Philanthropy
It would never cross my mind to give to my school," Ms. Randall says.
"If I can only give $100, you get to see that go so much farther with a
smaller, more localized cause. If you give $100 to a school you might
get a thank-you note. It almost feels like giving your money to the
mall."
New research commissioned by the Chronicle of Philanthropy shows that the giving patterns of young donors like Ms. Randall may signal a looming financial threat to universities—a
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