People assume that the AOG natural position is this: Premiums suck.
Notepads, pens, shirts, bags, labels,
stickers, cards… yah. I would agree. More often than not, those premiums
suck. They are often used in acquisition and to me are the equivalent of spotting a friendly looking person across a room and shoving flowers and chocolates in their face and demanding they go out with you.And that approach might just work, in fact,it works a lot because humans are generally nice and when someone gives
stickers, cards… yah. I would agree. More often than not, those premiums
suck. They are often used in acquisition and to me are the equivalent of spotting a friendly looking person across a room and shoving flowers and chocolates in their face and demanding they go out with you.And that approach might just work, in fact,it works a lot because humans are generally nice and when someone gives
us something (even if we don’t want it) we feel a natural desire toreciprocate. But those aren’t the donors I want.
However!
Some premiums don’t suck.
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