Friday, October 17, 2014

Breaking up the pledge drive: Boston’s WBUR wants to build a new model for public media funding » Nieman Journalism Lab

Breaking up the pledge drive: Boston’s WBUR wants to build a new model for public media funding » Nieman Journalism Lab: "This fall, the station is starting to put together the team for BizLab, a strategy and technology incubator that will focus exclusively on finding new revenue streams to make WBUR more sustainable. The project is funded by a $250,000 grant from Knight Foundation, with matching dollars from the station. Kravetz said he hopes BizLab won’t be a long-term project — that they will find viable ideas and products to ensure future stability for the station. But Kravetz told me they’ll raise additional money to operate BizLab for three to five years. “We are healthy — we are financially sound now, as a lot of big public radio stations are,” said Kravetz. “So"



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