Time v money: is your charity making the most of Generation Y’s habits? | Voluntary Sector Network | Guardian Professional: "The virality of recent online campaigns such as the #icebucketchallenge show Gen Y’s willingness to donate time and energy. Photograph: Garry Hunter/Photonica
Generation Y, those of us born between 1980–2000, are the least likely age group to donate actual cash to charity. But we are increasingly giving our time through volunteering and online sharing. This is easily demonstrated with the virality of online campaigns such as the #nomakeupselfie and #icebucketchallenge for example. So, how can charities make more of millennials and their willingness to give time and share?"
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