OPINION: Charitable giving as a route to ‘immortality’ | Critical Fundraising: "As fundraisers, money is at the very heart of what we do. Rogare’s manager Ian MacQuillin summed up the situation very well at a talk for the Institute of Fundraising earlier this year: however much we like to tell ourselves that what we do is about building relationships, growing awareness or changing opinions, unless those actions lead to more money for our causes, they are essentially a waste of a fundraiser’s time."
'via Blog this'
No comments:
Post a Comment