Year-End Fundraising: The Not-So-Magnificent Obsession - NPQ - Nonprofit Quarterly: "That’s the sense of hysteria I get with all this talk of year-end fundraising.
I don’t mean to be contrarian. Wait. Yes, I do. If you know my work at all, I can be quite contrarian.
Here’s my perspective: I’m not much interested in talking about year-end fundraising.
I’m more interested in talking about all-year-long fundraising. Because if you’re focused on year-end fundraising (and not so focused on year-round), you’re in trouble."
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