WADITWA Disease- "We've Always Done It That Way" | Donor Relations Guru: "Let's face it, many of us are solidly stuck in the 1980s when it comes to change management. I've written about my change management theory called shaking the snowglobe before here.
But how do we overcome the obstacle of tradition in our profession and allow for progress? We ourselves must be fearless in the pursuit of evaluating what is currently working, pushing for best in class programs and making a future for ourselves and our donors. Let's face it, most of our donors work in industries that have fully embraced the new millennium and beyond. Yet when they interact with us, they are driven back into the stone age by being respectful to our "traditions". To this I say, there has to be a better way.
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