Retention is the New Acquisition | npENGAGE: "Lack of stewardship has a price, and nothing proves that more than the AFP Fundraising Effectiveness Survey. While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, we continue to see a lack of focus on stewardship and retention.
Consider that for every 100 new donors gained, 105 donors were lost through attrition. "
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