Study: Giving Is a Reputation Boon for Scandal-Plagued Firms - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Study: Giving Is a Reputation Boon for Scandal-Plagued Firms - News - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: "Study: Giving Is a Reputation Boon for Scandal-Plagued Firms
Recent Stanford University research indicates that corporate philanthropy is more effective in building "reputation capital"—and boosting bottom lines—when undertaken by companies enmeshed in controversy, writes Pacific Standard, a bimonthly print magazine of social science."



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