The Allure of Proactive Research | Fundraising Compass: "Why didn’t you do my research first?, said my irritated colleague. I had an appointment!
If you’re a prospect researcher and you’ve ever heard these words, then you may have fallen into a common occupational trap. My intention in today’s post is to caution novice prospect researchers who tend to wander from their assigned duties of reactive research to the promised land of proactive research."
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