The New Communications Imperative | Stanford Social Innovation Review: "Today, communications is not just an opportunity for nonprofits; it’s a necessity. Whether we’re fundraising or trying to influence policy, how we reach the right person with the right message has changed profoundly. Now it can take far more to figure out who the right people are, what channels to reach or influence them through, and how to hear them. It’s one thing to land a grant to open a new art space; it’s another to convince city hall that the community wants it, and still another to build a community to support it."
'via Blog this'
Post a Comment