Thursday, April 16, 2015

Millennials Give The Least, Want Money Used Wisely - The NonProfit TimesThe NonProfit Times

Millennials Give The Least, Want Money Used Wisely - The NonProfit TimesThe NonProfit Times: "You might want to put down the phone, or delay that mailing by a month or two. Nonprofits are 10 times more likely than donors to think the organization is not communicating enough with donors. For its first donor engagement study, Austin, Texas-based fundraising and software firm Abila surveyed more than 1,200 donors across four generational cohorts, as well as managers at 206 nonprofits with revenues ranging from $1 million to $49 million."



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