Monday, April 13, 2015

The Engagement Is Off

The Engagement Is Off: "According to a study by the software firm Blackbaud, millennials, born between 1981 and 1997, represent roughly 11 percent of donors in the United States. Seventy-five percent of young people donate (or are open to donating), according to a 2012 study by the Millennial Impact Project. But the vast majority of the gifts they give are less than $100 per organization, and just 15 percent contributed $500 or more."

'via Blog this'

No comments: