How your donors literally think about legacy - The NonProfit TimesThe NonProfit Times: "How your donors literally think about legacy
by The NonProfit Times - June 23, 2015
Medical technology can track what your donors think about legacy giving. A conversation about planned giving makes prospects look back on their lives, think about their legacy and it’s all trackable.
According to Bill Tedesco, CEO and managing partner of DonorSearch in Marriottsville, Md., speaking during last fall’s National Catholic Development Conference (NCDC) conference in Chicago, it’s all about the science of giving."
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