The Power Of Non-Cash Gifts - The NonProfit TimesThe NonProfit Times: "Survey after survey shows that donors rarely cite tax advantages as their most important reason for giving. That is good. It means your donors give because they care about your mission.
It is still in the best interests of your donor to maximize the tax benefit of their gifts whenever possible. Likewise, it is in the best interests of the nonprofit and donors for staff to help donors develop strategies to do so."
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