Corporate giving: do Irish companies make the effort?: "Having said that, more companies are now turning away from chequebook CSR and photo ops and becoming involved in developing long-term partnerships with organisations that result in positive projects,” she added.
According to Business in the Community Ireland (BITCI), a not-for-profit organisation that helps companies develop and measure their CSR strategies, it is increasingly employees who lead the way in terms of deciding what type of initiatives their organisation will engage with. Moreover, according to Moira Horgan, marketing manager for BITCI, CSR has become increasingly important to organisations, not simply as a marketing tool, but as something essential in aiding recruitment and retention"
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