The New York Times > Education > Glossy Alumni Magazines Seek More Than Graduates

The New York Times > Education > Glossy Alumni Magazines Seek More Than Graduates: "Glossy Alumni Magazines Seek More Than Graduates
By EMMA DALY

Published: November 10, 2004
Their readers may still value the 'class notes' most (the Wellesley Magazine section fostered a kidney transplant between graduates), but alumni magazines these days are revamped, glossy and offering an impressive array of more worldly topics. The subjects can be as varied as the educational value of art forgeries or the culture of S.U.V.'s, low-carbohydrate diets or gunshot wounds, the most important man in football or the vanishing young voter.
Colleges and universities have long seen their magazines as a way to tap into fond memories and deep pockets, but many are now spending more on their publications, recognizing that if graduates can be persuaded to actually read their college magazine, they may be stimulated to give even more."