onPhilanthropy - Proving the Win-Win Strategy of Cause Related Marketing

onPhilanthropy - Proving the Win-Win Strategy of Cause Related Marketing: "In 2004, American companies are expected to spend nearly $1 billion on cause related marketing campaigns, according to the IEG Sponsorship Report. A growing philanthropic strategy, cause related marketing helped American Express raise $1.7 million in 1983 for the Statue of Liberty restoration; it was behind $9 million McDonald�s gathered for the Ronald McDonald house in 1994; and it�s also the engine through which Avon has generated over $300 million to date to fight breast cancer worldwide. "