Fundraising challenge: Stand out in crowded special events market - 2004-11-08 - San Antonio Business Journal: "Fundraising challenge: Stand out in crowded special events market
Debi Pfitzenmaier
Changes in our economy and culture have changed the fundraising environment. Necessity has forced many charities to take a hard look at the way they structured their events after the funding drought of the last few years. They began to look at nontraditional ways of reaching new audiences while infusing existing events with more excitement "
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