FTC Postpones "Primary Purpose" Effectiveness
FTC Postpones "Primary Purpose" Effectiveness › › › ClickZ News
By Rob McGann January 12, 2005
The Federal Trade Commission has postponed the date by which e-mailers must comply with CAN-SPAM rules it issued on December 16. Those rules outlined new criteria for determining the primary purpose of commercial e-mail.
When the commission adopted the new regulations in December, it announced they would become effective on February 18. The revised effective date is March 28, 2005
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