STUFF : BUSINESS - STORY : New Zealand's leading news and information website: "The gentle art of giving
08 January 2005
Companies and celebrities have rushed to help those trying to pick up the pieces after the Indian Ocean tsunamis. But there's a fine line between being a good corporate citizen and cashing in on your generosity. David King reports.
Michael Schumacher and Sandra Bullock have done it and told everyone about it.
In Australia, electronics entrepreneur Dick Smith has dug deep to give to the tsunami victims and then ripped into the corporate world for not doing enough.
In New Zealand, Telecom was quick off the mark, publicising its move to waive toll charges for families trying to contact loved ones. And House of Travel's press office was quick to report how staff were working 'proactively' to help with the task of finding travellers caught up in the disaster. "
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