Friday, January 14, 2005 | News | Article | News | Article: "The CAN-SPAM Act, One Year Later

Jan. 14, 2005

By: Judith Scolnick, Beckwith
Scolnick & Wolf

Reviews are mixed regarding the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, known commonly as the CAN-SPAM Act, one year after it took effect Jan. 1, 2004.
Most people agree that the amount of spam in in-boxes nationwide has not decreased. Some say the act just creates obstacles for legitimate e-mail marketers but is ineffective at stopping real spammers, who prove difficult to track. However, the act has given responsible businesses a way to distinguish themselves from spammers, letting them expand their databases legally, avoid lawsuits and target messages to interested customers. An overview of the first year follows. "

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