CharityVillage� Research: Human Resources: Why nonprofits need creative employees: "Why nonprofits need creative employees
By Rob Ferguson
February 14, 2005
How willing are you to address donor fatigue, fundraising's concern du jour? It seems like such an idiosyncratic term, but it is a very real problem. How many mass mailings can people get - and throw away - before fundraisers get the message? How many walks, runs, or bike rides can they go on, how many dinners can they attend, on a given day? How many ribbons can they wear on one coat? People are tired of the same old sell.
Organizations that rely on fundraising need innovation that informs, differentiates, and effectively builds constituency. It isn't just about separating people from their cash. Fundraising should be an identity project, but this gets forgotten when snatch and run looks so appealing.
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