Chronicle Careers: 04/04/2005

Chronicle Careers: 04/04/2005:
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"Increasingly, the way to compensate for falling state appropriations has been through private giving. It is not new for the university president to be viewed as fund raiser in chief; what has changed is the creep of development duties across the campus.
A few years ago, the College of Arts and Sciences, my department's administrative home, hired its own development officer to supplement the universitywide efforts. One of his first suggestions to department heads was to improve communication with alumni so that they would remain connected to the university and become familiar with the ways in which their donations would be put to use. The easiest way to do that is through a newsletter. "