DMNews.com News Article: "Cooperative database firm I-Behavior, Harrison, NY, will forgo the traditional cocktail party at this year's catalog conference in favor of a charity event benefiting Habitat for Humanity.
The event takes place Sunday, May 22, the day before the start of the Direct Marketing Association's 22nd Annual Catalog Conference in Orlando, FL. I-Behavior invites attendees to join it for a 'Blitz Build' for Habitat for Humanity of Osceola County, where the goal is to complete the frame for a single-family home in one day.
I-Behavior president/CEO Lynn Wunderman said the idea arose while deciding what kind of client event the company would have during the conference. "
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