Getting the message

Getting the message: "Getting the message
By JUDITH STEININGERJune 14, 2005


Mequon's Gary Mueller, whose desk at BVK is the front end of an old blue GMC truck he found in a farmer's field, says of the nonprofit ad agency he founded: 'Everyone is given a talent or gift; mine is doing nonprofit work.'


Gary Mueller could easily jog from his BVK office in Fox Point to his SERVE office in downtown Milwaukee. To paraphrase Bruce Springsteen, Mueller 'was born to run.' Whether he's at BVK, one of the area's largest advertising firms with capitalized billings of $192 million, where he as been senior vice president and creative director since 1995, or, at SERVE, the nonprofit ad agency he founded in 2002, he looks the same: crew cut, goatee, casual shirt not tucked into his jeans and sprinting shoes."