CUETS and Canadian Cancer Society: New Charitable Giving Option Signals Change in Loyalty Programs

CUETS and Canadian Cancer Society: New Charitable Giving Option Signals Change in Loyalty Programs: "CUETS and Canadian Cancer Society: New Charitable Giving Option Signals Change in Loyalty Programs

REGINA, SASKATCHEWAN--(CCNMatthews - June 10, 2005) - CUETS is pleased to announce the introduction of an important new redemptions option to its popular MasterCard-based loyalty program, CHOICE REWARDS. Effective June 14, 2005, cardholders will be given the added option of donating the points they earn to the Canadian Cancer Society, while receiving a corresponding charitable donation receipt.

Members of the media are invited to join special guests at the official launch of the program Tuesday, June 14th, 1:30 pm in the cafeteria of SaskCentral, 2055 Albert Street, Regina.

'Based on current CHOICE REWARDS participation of approximately 240,000 Canadians and the growing consumer interest in charitable giving within points programs, the new option offers great potential to raise much needed funds for charitable organizations - approximately $100,000 - $250,000 annually within three to five years,' predicts Stan Kuss, CUETS Chief Executive Officer. 'The Canadian Cancer Society is the first of a select few national charitable organizations that will be included in this initiative.'"