Giving grows with hands-on approach

Giving grows with hands-on approach: "iving grows with hands-on approach
Modern attitude toward philanthropy urges involvement, not just cash handouts.

By Elizabeth Olson
The New York Times

Successful entrepreneurs like to contribute to worthy causes, whether the local Kiwanis or a national charity.

Their motives can be mixed. They might want to help make a better world, but polishing their public image doesn't hurt their bottom lines, either.
In recent years, specialists say, small businesses are becoming more creative in giving. And younger entrepreneurs are displaying a philanthropic spirit that goes beyond self-promotion and to the heart of how they define themselves, charity specialists report."