Tuesday, July 19, 2005

The good samaritans- The Economic Times

The good samaritans- The Economic Times:
snip snip>>>
"The link between philanthropy and purchases is seen from the finding that 60% of prosumers make a conscious effort to buy grooming/beauty products that have not been tested on animals.

Philanthropy and social messages are all poised to become marketing tools. As society gets more materialistic, people will try to balance it with “convenient” social service. What better way to do that than to buy that brand of soap you would have bought anyway, but now secure in the knowledge that you have contributed to the good of humanity? "

No comments: