Corporate Philanthropy
Companies learn charity can be a boost for all: "
Community Voices
Companies learn charity can be a boost for all
By Sonya Baker-Hallett
According to the Conference Board's latest annual survey, corporate giving is on the rise -- up 24 percent from 2002-03.
Small and large firms throughout the country are beginning to understand the link between charitable donations and business investments.
Yesterday's 'checkbook charity' -- companies simply giving money away to good causes -- has been superceded by today's strategic philanthropy, which ties donations of time, money and gifts-in-kind to defined business goals and desired benefits. Companies that have created corporate foundations, corporate donor-advised funds or corporate giving programs have discovered that partnerships between private enterprise and public interest can produce profitable outcomes for all."
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