Portsmouth Herald Local Business News: Volunteerism is integral part of corporate culture: "Volunteerism is integral part of corporate culture
By Michael McCord
mmccord@seacoastonline.com
Complete Business Index
Corporate volunteerism is not what it used to be. Small, large and conglomerate-size businesses have made to varying degrees their volunteer and gift-giving presence a consistent part of their corporate identity. From youth baseball uniforms to significant contributions from corporate foundations, it’s become as American as, well, apple pie. It’s good public relations and as important an avenue to tie a business to a community as the number of people employed."
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