Tuesday, August 16, 2005

PND News - Long Island United Way Offering Naming Opportunities

PND News - Long Island United Way Offering Naming Opportunities: "Long Island United Way Offering Naming Opportunities

The United Way of Long Island in Deer Park, New York, has begun to offer naming opportunities to individual donors for specific projects within the agencies it funds, Newsday reports.

While naming gifts are common practice at universities and hospitals, they are all but unheard of at United Ways, which typically aggregate charitable resources within a local community and make those resources available to nonprofit agencies in the form of general operating support. Nevertheless, several United Ways around the country have begun to move away from broad-based, agency-specific grants and re-focused their grantmaking to deliver community impact through specific projects and initiatives."

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