By: Erik Strand
Summary: Altruism isn't the only reason we donate. Experts say that our own sense of self-worth plays into whether or not we give -- or don't give -- our hard-earned dollars to charity.
Good boys and girls eagerly anticipate gifts aplenty every holiday season, but we grownups are also expected to give at Christmastime, as the torrent of mail from the nation's 1.5 million non-profit organizations and charities constantly reminds us. With the economy still weak and government handouts declining, donor dollars are hard to come by, and charities will be pulling out all the stops. So in a time of pinched pocketbooks, how do you get people to give away their cash?
'Seven out of 10 adults give away money, and they have an enormous range of motives,' says fundraising expert Kim Klein. Some give out of compassion or sympathy; others out of pride. But Klein doesn't recommend trying to guilt people into a donation. 'Guilt will make a person give once, but a person will not give over and over out of guilt.'"