Charity Village®NewsWeek: Cover Story: "Nonprofit Balancing Act: How to project the right image and fulfill donor expectations
Elisa BirnbaumJanuary 16, 2006
By Elisa Birnbaum
There was a time when all a nonprofit needed was a cause, a simple campaign, some volunteers, a desk - and a lot of passion. Limited resources didn't necessarily impede an organization from reaching its target audience, promoting its mission and raising money. Oh, how things have changed. Today's nonprofit marketplace is saturated, competitive, and organizations are struggling to survive, thus forcing them to walk a fine line. On the one hand, in order to stand out from the crowd, they need to spend money on things like marketing, special events, staff, and infrastructure. On the other, they must live up to the public's expectations that dollars are spent wisely. And this constant balancing act is a tough one for most organizations."
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