ThirdSector

ThirdSector: "Oxfam Live to target new supporters
Oxfam is hoping that its Oxfam Live events will attract new as well as existing supporters for the first time this year.

A total of 18 Oxfam Live events will be held across the UK from April to June, timed to follow on from the charity's I'm In campaign, which called for a million people to pledge their support to end poverty.

The events, known as Oxfam forums until last year, when they received a 'facelift', are intended to give supporters the chance to question key figures within the charity and voice their opinions.

'Although everyone has always been welcome, we didn't really publicise the forums to non-supporters before,' said Louisa Lyne, senior internal communications executive at Oxfam. 'We'll be putting up posters in our shops and sending out emails to advertise them.'
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