Charities push creative envelope on invitations
Sunday, February 12, 2006
No one likes to be stood up at their own party — especially charities.
Galas, cocktail hours, concerts, wine tastings and such are big money-makers for local nonprofit groups. And when no one shows up, it's not only humiliating: It's expensive.
So how do nonprofits lure the crowds to their fundraising events? One way is with a great invitation."