SocietyGuardian.co.uk | Voluntary sector | Clarity begins at home: "Clarity begins at home
Charities must raise awareness of how they are run if they want to keep earning the public's trust - which means revealing a few home truths about how money is spent, finds Tash Shifrin
Wednesday February 15, 2006
The Guardian
Can you trust someone if you really don't know much about them? Maybe it depends what you know: while politicians, journalists, estate agents and second-hand car dealers continue to be met with suspicion and cynicism from the public, the magic word 'charity' taps a deep well of public trust."
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