onPhilanthropy - Online Fundraising Jumps in 2005 and Integrated Marketing Shows Results; Some Organizations May Raise More Than 50 Percent of Funds O

onPhilanthropy - Online Fundraising Jumps in 2005 and Integrated Marketing Shows Results; Some Organizations May Raise More Than 50 Percent of Funds Online in 2006: "Online Fundraising Jumps in 2005 and Integrated Marketing Shows Results; Some Organizations May Raise More Than 50 Percent of Funds Online in 2006
By: Vinay Bhagat, 02/10/06

In 2005, online fundraising continued to grow at an accelerating rate. Just like the late 2004 Asian tsunami, Hurricane Katrina illustrated not only that Americans are philanthropic in times of need, but that they also increasingly prefer to give online. For example, the American Red Cross raised 22 percent of funds online during the tsunami and 45 percent of funds online following Hurricane Katrina.

And it was not just relief agencies that experienced a surge in online fundraising during 2005. Even after factoring out the impact of Katrina, a large number of nonprofit organizations – large or small and with varying missions – experienced more than a 100 percent increase in funds generated through the Internet throughout the past year. "

Tags: online giving