Cultivating hairy lips in name of charity - Orlando Sentinel : Features: "
'There's an innovativeness there that goes beyond the baby-boomer generation,' says Michael Nilsen, public-affairs director of the Association of Fundraising Professionals. 'They want to get involved with the more regular mainstream charities but by doing something outside of the mainstream rather than just sending their checks.'
One basic economic principle seems to apply: It's easier to get friends to fork over $5 or $10 when they're having fun. The most common method of fundraising for these new groups is collective giving: pooling resources and smaller amounts of money to make big contributions. This type of fundraising has been around for centuries, but those who work in the world of philanthropy say it has flourished in the past 10 to 15 years."