San Mateo Daily Journal

San Mateo Daily Journal: "City considers corporate naming policy for parks
By Dana Yates

Increasing demands on parks and recreation is forcing the city of San Carlos to consider allowing those with a hefty wallet to name everything from a park bench or a tree to a building or the whole park.

A newly formed nonprofit park foundation will attempt to collect donations the same way universities and hospitals have for decades by soliciting money from wealthy donors. The naming policy is one of many steps the city is taking to increase park funding. A corporate naming policy will soon be drafted, said Park and Recreation Director Barry Weiss."