Viewpoint: A new kind of customer - Viewpoints

Viewpoint: A new kind of customer - Viewpoints: "In 2003, IBM launched a revolutionary initiative to strategically focus on corporate philanthropy through volunteerism. The On Demand Community, according to an IBM executive 'enables (the company) to involve all IBM employees worldwide and give them technology resources (donated computers, other tech supplies and cash) that transform the schools and community organizations where they donate their time. (IBM is) taking community service to a whole new level.' The initiative is not only transforming community service, but also giving the less fortunate an equal opportunity to reach their maximum potential by providing access to higher education."

Tags: NPVolunteer, NPCorporatePhilanthropy