NPT TechnoBuzz: "Building Meaningful Relationships Online By Being Quiet
By David Lawson
Too many nonprofits make the mistake of one-way communication in their online relationships with constituents. An email blast here, an e-newsletter there and constituents will become more engaged, right?
The answer is: yes and no. Supporters will certainly become more familiar and aware of your organization's mission and successes. But, what are you learning about them? The key to developing truly meaningful relationships online is to 'listen' carefully to what constituents are -- or aren't -- telling you."
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