Charity Village® NewsWeek-Fundraising much more than just finding donors, study asserts

Charity Village® NewsWeek: "Fundraising much more than just finding donors, study asserts
A new study sponsored by the Association of Fundraising Professionals (AFP) finds that charities are effective in attracting new donors, but more attention needs to be paid to donor retention. The Fundraising Effectiveness Project (FEP), a collaboration between AFP and the Urban Institute’s Center on Nonprofits and Philanthropy,"