Adventurers take fund-raising to extremes - Give and Take - MSNBC.com

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Adventurers take fund-raising to extremes - Give and Take - MSNBC.com: "Of the $260 billion in donations raised in the United States last year, less than 1 percent came through extreme fund-raising, said Michael Nilsen, spokesman for the Association of Fund-raising Professionals.

But adherents say the aim is not just to raise money. Extreme stunts also raise awareness."