AFP > Research & Statistics | AFP research > Many Charities Behind on Their Fundraising This Holiday Season, but Still Optimistic: "Many Charities Behind on Their Fundraising This Holiday Season, but Still Optimistic
(Arlington, Va.) Less than half of charities across North America are raising more money during the 2007 holiday giving season (defined as October through December) than they did last year, according to a survey by the Association of Fundraising Professionals (AFP).
AFP’s 2007 Holiday Giving Survey found that just 48.3 percent of charities are raising more money during the last quarter of 2007 (as of Dec. 10) compared to the same period in 2006. Approximately a quarter (25.4 percent) have raised about the same amount, and 26.3 percent have raised less."
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