The NonProfit Times Times Are Tough. You Should Be Tougher

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Times Are Tough. You Should Be Tougher.

By Herschell Gordon Lewis
By now every nonprofit organization in the civilized world knows a brutal truth: As the cost of a gallon of gasoline and milk spiral above four dollars, donations drop off the bottom.

It’s true of any facet of economics: Those first affected by a negative factor are those in the bottom half of an orbit. So the out-of-work people who peddle publications with titles such as “Homeless Voice” are the first to feel the pinch. Those who give dollars from their pocket are the second, as car windows roll down less often and hands offering dollar bills are kept inside the car."