Speaking of Fundraising: The Anatomy of a Major-Gifts Ask : FundRaising Success: "Serenic - DonorVision
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Speaking of Fundraising: The Anatomy of a Major-Gifts Ask
By F. Duke Haddad
August 12, 2008
Henry Rosso, a legendary modern fundraising professional, created several working philosophies from his book, “Lessons from a Master’s Lifetime Experience.”
One, people need and want to give, yet many do not know how, to whom or how much. Second, people should be able to give according to their means, their own interests and their own inclinations, without pressure. The decision should be theirs."
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