The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "The Valencia, Calif.-based marketing research firm for nonprofits compiled “The Great American Donor Survey” using both the telephone and Internet. It includes responses from 3,400 donors who were screened for giving activity during the previous 12 months. Results were released at the recent Bridge Conference in Washington, D.C., sponsored by the Direct Marketing Association of Washington and the Association of Fundraising Professionals Washington, D.C. Metro Area Chapter."